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In the edition of April 2013, ÖKO TEST has analysed in the test “Alles im Grünen Bereich“ (meaning: „everything is fine“) product novelties that have been presented at the Vivaness 2013 at Nuremberg. The lavera Calendula Hair conditioner has been rated "very good".
Pure nature - the natural lavera hair care
Beautiful and healthy looking hair is a gift of nature and the result of constant and correct care – all hair is different and therefore needs individual treatment. The new lavera hair care signifies...
In the edition of April 2013, ÖKO TEST has analysed in the test “Alles im Grünen Bereich“ (meaning: „everything is fine“) product novelties that have been presented at the Vivaness 2013 at Nuremberg. The lavera Calendula Hair conditioner has been rated "very good".
Pure nature - the natural lavera hair care
Beautiful and healthy looking hair is a gift of nature and the result of constant and correct care – all hair is different and therefore needs individual treatment. The new lavera hair care signifies...
lavera Trend sensitiv Beautiful Lips Red Berry Charm given a „very good” by OEKO TEST
In its 02/2013 issue the independent OEKO TEST magazine tested a total of 18 lipsticks, including lavera Trend sensitiv Beautiful Lips, which was given a “very good”.
lavera Natural Cosmetics with a very good test result
Are lipsticks really safe? OEKO TEST looked into this matter and tested 18 red lipsticks from the bottom to the top of the price range– among them 6 natural-cosmetic lipsticks. The test focused mainly on the ingredients and colour pigments used, to see whether, for example, the lipsticks...
3rd Show Day at the lavera Showfloor
Once again 3800 guests participated on the last day of the lavera Showfloor, bringing the total number to over 11,000 guests who attended the shows at the Umspannwerk Alexanderplatz from 16.01. to 18.01.13.
The location right in the middle of Berlin which had only recently been newly converted to function as an event location, was not yet known to all taxi drivers, as several of our visitors reported. However, this has of course now changed since the lavera Showfloor.
The banners on the wall of the building were...
2nd Show Day at the lavera Showfloor Berlin
Also on the second show day, around 3500 visitors came to see the lavera Showfloor und the fashion shows.
The audience was more than enthusiastic – the atmosphere in the white and magenta suffused room was more than good.
Highlights of the Day: Edelziege staged its luxurious cashmere fashion to the sounds of a female Mongolian singer. Good Society brought a cheerful atmosphere into the showroom with the band Diaspora and upbeat music.
Fashion in Dialogue: the audience clapped to the rhythm of the music, while...
Brilliant Opening Launch of the lavera Showfloor
The Eco Fashion Festival at the lavera Showfloor 2013 at Umspannwerk Alexanderplatz opened with an audience of around 3800 on the first day
The lavera Opening Show on 16.01.2013 started a little behind schedule – as it was somewhat more time-consuming than expected to transform Magdalena Brzeska, Eva Habermann, Christine Neubauer, Annabelle Mandeng and Mariella Ahrens as well as Bernhard Bettermann into works of art.
It was lavera’s idea to present the basic theme of the event, i.e. sustainability, as live art...
lavera natural cosmetics now labelled a Green Brand
The lavera brand, which has been combining pure nature with beauty care for 25 years, received an international award in the course of the lavera Opening Show yesterday evening and can now carry the label, GREEN BRAND Germany.
At the lavera Opening Show, lavera introduced the basic theme of the Eco Fashion Festival: The design artist Katell Gelebart, who was awarded the Töpfer Prize in March 2012, created altogether six haute couture artworks made from old lavera Natural Cosmetics packaging materials (sachet foils and...
Klara Ahlers, General Management of Laverana, is the new NATRUE President since August 2012
For nearly 25 years Klara Ahlers has devoted her life to natural cosmetics as General Manager of the Laverana-Group.
Since 2009 NATRUE’s increased participation in European working groups, joint actions organized by trade and manufacturers and the decision to include consumers and politicians in its work witness NATRUE’s commitment to the cause and are increasingly important in order to protect the sector. In 2011 a great deal has been achieved. Over 2600 products already bear the NATRUE-Label – in the last year...