Once again 3800 guests participated on the last day of the lavera Showfloor, bringing the total number to over 11,000 guests who attended the shows at the Umspannwerk Alexanderplatz from 16.01. to 18.01.13.
The location right in the middle of Berlin which had only recently been newly converted to function as an event location, was not yet known to all taxi drivers, as several of our visitors reported. However, this has of course now changed since the lavera Showfloor.
The banners on the wall of the building were visible from afar, the digital animation on the wall at the premises presented the team of sponsors of the fashion event, and the Citroen shuttle fleet was used regularly by the many lavera Showfloor guests.
When men/women/children entered the reception tent on the lavera Showfloor grounds, after passing the Citroen Shuttle Service and its new city cruisers, they were greeted like VIP guests.
A walk on the magenta-coloured carpet, past the 12m long logo wall, led to the sponsors’ exhibition hall; up ahead of everyone was the small, smart CITROEN City Cruiser.
A quick stopover at the lavera stand to freshen up your make-up – then fetch yourself a coffee at KAFFEE TORO, and inform yourself about sustainable washing powder by ECOVER. Then up past the Vital Bar to the main hall, which offered space for 500 guests, either directly at the 35m long circular catwalk or on the gallery.
See pictures and videos of the show
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